“Good design connects people.”

A Great !dea is a powerfully small, professionally experienced creative solution to your marketing, messaging and strategic needs. Whether working on-site or remote, print or digital, evolution of brand or brand new creation, it’s time we did something great together!


With nearly two decades’ award-winning experience in graphic design, art direction, user experience and strategy, Shane (Creative Principal) is a professional that delivers quality, engaging creative solutions.

EXPERIENCE

Principal Creative (Freelance)

A Great !dea

  • Current role: Digital Strategist (Remote Contract) for the Tyler Clementi Foundation (9/15 – Current): Develop and implement content-based digital strategy for nationwide foundation to end bullying; evaluate and improve all supporter points of contact, including email communications, program website and social media channels.
  • Former role: Senior Art Director (Remote Contract) for Specialty Access International (10/15 – 6/17): Create interactive tools for pharmaceutical companies by writing functional documentation, constructing wireframes, producing prototypes and visual designs; develop and deliver solutions for VEEVA CRM (Approved Email, digital presentations), MS PowerPoint presentations, and print.
  • Additional client work includes branding design (logo, palette and usage guides), key artwork for film and television, digital marketing strategy, WordPress front-end development, Squarespace front-end development.
Digital Operations

ERS

04/14 – 08/15

  • Increased revenue by 13% through optimizations and responsive product launches for small, niche technology company.
  • Established organizational consistency through staff supervision including collaborative problem solving, regular performance reviews, and scheduling deliverables.
  • Implemented JIRA bug-tracking system and Google Analytics reviews to technology team to increase efficiency and accountability.
  • Introduced wireframing methodology, micro-launching enhancements and live-streaming technologies to the products.
UX Strategist / UI Designer

PACE

05/11 – 03/14

  • Led in user experience (UX) strategy, architecture, and design to grow brochure into digital content destination reaching 1 million users and add revenue stream for principal ecommerce client: Verizon (Wireless).
  • Introduced innovative content architecture and approach to B2B retail client, yielding popular and successful content aggregation tool.
  • Assisted in project management and strategy documentation for clients (Verizon Wireless, Syngenta).
    Architected, designed and developed responsive marketing newsletter templates, content templates, product prototypes, and digital tools for asset management using annotated wireframes, live screen mocks and user diagrams.
  • Created digital design and development courses for the company’s print designers to meet increasing client demands.
  • Awarded for user interface (UI) design, including both the Gold (2013) and Silver (2014) Pearl Award by the Custom Content Council.
U.S. Group Art Director

INK GLOBAL

08/06 – 05/11

  • Launched 5 international travel magazines (AirTran, Delta, VivaAerobus, ATA, Midwest) reaching more than 2 million readers monthly.
  • Redesigned editorial products using Adobe Suite (InDesign, Photoshop, Illustrator) which enabled ad sales growth of 25%.
  • Created original prototypes (via RFPs), which attracted new clients to the publishing company.
  • Contributed original photography and editorial to the magazines in addition to photo editing and retouching, making photo and illustration assignments, and on-site celebrity photo art direction.
  • Recognized for editorial design excellence (creative direction, typography, layout design) from SPD, HOW, Communication Arts, the Pearl Awards, and more.
Art Director

HX Media

12/05 – 08/06

  • Designed weekly nightlife editorial products, which enabled the sales team to surpass expected goals.
Art Director

Physicians Continuing Education

04/05 – 12/05

  • Aligned small medical education company’s brand and design guidelines to increase competitive edge in the marketplace.
Senior Interactive Designer

Monster

08/00 – 11/02

  • Led multiple design projects to completion, including new business concepts, user flows, and site designs for usability testing.
  • Designed award-winning community content and engagement component to the Monster brand.
Interactive Designer

drugstore.com

02/98 – 08/00

  • Launched site as part of original product team; acted as design lead for first major redesign.
  • Designed site’s content-based templates for original editorial + corporate partnerships.

EDUCATION

B.A. in Journalism and Mass Communication
Drake University (Des Moines, IA)
May 1996


SOFTWARE SKILLS

  • Adobe Creative Suite
  • WordPress CMS
  • Coda
  • Atlassian JIRA
  • Google Webmaster Tools
  • Google Analytics
  • Microsoft Office Suite
  • Omnigraffle
  • Axure RP
  • HTML, HTML5, DHTML, XHTML, CSS, CSS3, SASS
  • Nationbuilder (Liquid)
  • Veeva CRM