Use Case

QUEER | ART

Arts Foundation Website

QUEER | ART launched in 2009 to support a generation of LGBTQ+ artists that lost mentors to the AIDS Crisis of the 1980s. A Great !dea provides art direction and user experience consulting for this successful organization throughout its digital and brand evolution, including this latest iteration of their site.

  • Delivering Sustainable Solutions

    Discussions with QUEER | ART’s team involved ensuring that the evolution of the brand’s digital presence online needed to allow frequent updating by the staff and volunteers without the hassle of a complicated content management solution (CMS). In moving forward with Squarespace, the team embraced the easy-to-access interfaces and trimmed down previously complex dynamic features.

  • Strong Statements

    The overall style built on the foundation of a Squarespace template embodies the brand’s fearlessness and energy. The image-led templates were given some modification to allow for enhanced branding and the otherwise clean segmentations provided an adaptable, browsable way to share information with their supporters. This also paved the way to do thrid-party integrations and expand the available functionality.